Advertising: Pleasant Aroma or Bad Odor?

We stretch the truth in a sales pitch. We hide the poor customer reviews. And we tell ourselves, "it's not an outright lie, it's just not full disclosure." That's how business is done, right? But clock out for a moment and ask yourself: Is that the type of person you want to be known as? More importantly, is that the representation of GOD that you want to give to your clients and colleagues?

Tags:  Honesty

Rejecting The Machiavellian Way

By Rick Boxx

Years ago, we hosted Michael Franzese as one of our event speakers. Franzese, who spent nine years in prison, explained his incarceration was the consequence of following a code of ethics. Not someone else's code of ethics, or a society's code of ethics, but his own, personally adopted code of ethics.

Tags:  Honesty, Integrity